Case Studies

Blush Lingerie

How Blush Achieved 36.57X On ROI By Using Mailability’s AI-Driven Intent Scoring with Milkshake Media

+18.6%

Total Store Revenue Increase

+57%

Email Revenue Increase

36.6X

Activity on Site Increase

+55.1%

Revenue Generated

Blush Lingerie is a Canadian brand that has been designing and producing stylish, high-quality lingerie and loungewear since 1988. Known for combining everyday comfort with sensual, fashion-forward designs, Blush offers pieces that are ethically produced using sustainable practices and carefully sourced materials.

Industry

E-commerce

email PLATFORM

Klaviyo

LOCATION

Global, USA, Canada

PRODUCT

intent scoring

AI LISTS

The Story at a glance

Background

Blush decided to improve their email marketing decisions by partnering with Mailability. Together, they built high-impact Klaviyo flows and segmented journeys that delivered results. With AI-powered intent scoring layered in, they took performance to the next level.

Solution

With Mailability’s AI-powered software and Milkshake Media’s email marketing strategy, Blush rolled out adaptive segments that kept things personalized for shoppers. The result? Smarter engagement that responded to real behavior, driving more onsite activity and lifting placed orders and VIP shoppers at scale.

Result

Blush has already delivered a 36.57X ROI. The brand experienced a 57.04% surge in on-site activity, driven by smarter segmentation and elevated customer engagement.

“Partnering with Mailability’s AI driven approach &Milkshake Media completely transformed how we connect with our customers. The clarity in our strategy and the precision in our targeting gave us results we hadn’t seen before and it felt effortless.“

Justin N Ajmo

President, Blush Lingerie

Challenges & Solutions

Challenge

Blush needed to scale email volume without losing relevance or risking deliverability

Blush aimed to send more emails to boost revenue, but they knew increasing volume could hurt relevance, engagement, and deliverability. Without a clear manual solution to balance scale and personalization, they risked damaging their sender reputation while leaving revenue potential untapped.

Solution

AI-powered targeting lifted campaign revenue by 45% while improving deliverability

By leveraging Mailability’s AI-driven lists, Blush scaled their email efforts while staying hyper-relevant to shoppers. The AI identified the right audiences for each campaign, delivering an average 45% increase in revenue per send, all while cutting negative deliverability metrics by half.

Challenge

Traditional best practices created engagement, but missed real-time personalization

While Klaviyo’s standard best practices helped generate engagement, they couldn’t fully capitalize on real-time personalization, leaving opportunities on the table to reach shoppers precisely when they were ready to act.

Solution

Real-time intent targeting drove a 55.1% lift in email revenue

With Mailability’s Buying Intent Scoring Signals, Blush was able to identify exactly when shoppers were ready to buy or engage. This real-time precision led to perfectly timed emails that delivered a 55.1% increase in email-driven revenue.

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