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How We Drove +151% Email RevenueBy Using Klaviyo + Mailability’s AI-Driven Intent Scoring
SmellWell had a solid email strategy in place, using strong branded messaging through Klaviyo. Their flows were running smoothly, campaigns were well-segmented using best-practice lists, and overall performance was solid.But over time, results started to slow and several lists that once performed well began to lose traction.
That’s when they teamed up with Mailability.io, the AI intent scoring platform built for Klaviyo. Mailability layered on precise AI-driven segments for campaigns and flows unlocking hidden potential among unmanaged shoppers.
OutcomeThe results in just 30 days: 151% increase in campaign revenue 281% more on-site activity 63.25% boost in total store revenueAll leading to over 40% Klaviyo-attributed revenue
Challenges & Solutions
SellWell had a large pool of dormant shoppers who hadn’t interacted in months, but they lacked an effective way to re-engage them. Without a clear strategy or smart targeting, previous efforts to revive this segment had little impact and risked harming deliverability.
By switching to Mailability’s AI campaign lists, SmellWell was able to automatically identify and target high-intent shoppers for each campaign. This hands-free, real-time segmentation led to a 151.5% increase in email revenue in less than 30 days, with no need for manual list building.
SellWell had a large pool of dormant shoppers who hadn’t interacted in months, but they lacked an effective way to re-engage them. Without a clear strategy or smart targeting, previous efforts to revive this segment had little impact and risked harming deliverability.
Ripple Yoga leveraged Mailability’s Intent Scoring and AI Hyper Intent Flow to identify exactly when shoppers were ready to engage or buy. By reaching customers at the precise moment of intent, they achieved a spike in conversions and significantly increased on-site activity — turning timely personalization into real results.
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