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How We Drove 59.9% Email Attributed RevenueBy Using Klaviyo + Mailability’s AI-Driven Intent Scoring
Ripple Yoga Wear was already using Klaviyo pretty well. Their email flows worked, their campaigns were regular, and their lists were segmented by past actions. But over time, results slowed down. People were opening fewer emails, and some lists just stopped performing. They knew something had to change.
By launching AI driven segments and flows with Mailability designed to prioritize simplicity for their customers, the brand offered segments that intelligently adapted to shopper behavior. The goal was to engage a high percentage of customers and drive meaningful on site activity.
The results were huge: Email revenue hit 59.9% of total sales and site visits from emails jumped by 67.48%. Thanks to Mailability.io, Ripple’s Klaviyo setup became smarter and faster. Cold leads came back. High-intent users converted quicker.
Challenges & Solutions
Ripple aimed to re-engage shoppers on their Klaviyo suppressed list to recover lost revenue and drive new activity. However, manually identifying which suppressed contacts had real potential to engage proved too complex and inefficient, leaving valuable audiences untouched.
With Mailability’s AI Intent Scoring, Ripple identified high-potential shoppers across both active and suppressed lists. The AI pinpointed when these dormant customers were ready to re-engage, allowing Ripple to gradually warm them up with targeted messages until they could successfully join broader campaigns and flows — driving meaningful new revenue opportunities.
Ripple Yoga’s broad email campaigns were performing well, generating solid engagement and sales. However, they found it challenging to maintain consistent, personalized communication as shoppers moved from campaigns into automated flows. Without seamless personalization across touchpoints, opportunities for deeper engagement and stronger conversions were being missed.
Ripple Yoga leveraged Mailability’s Intent Scoring and AI Hyper Intent Flow to identify exactly when shoppers were ready to engage or buy. By reaching customers at the precise moment of intent, they achieved a spike in conversions and significantly increased on-site activity — turning timely personalization into real results.
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