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How Karma and Luck Achieved 30.75X On ROI By Using Klaviyo + Mailability’s AI-Driven Intent Scoring
Karma and Luck had already invested heavily in their Klaviyo setup with well-structured flows and segmented campaigns delivering steady results. But like many scaling eCommerce brands, they saw diminishing returns from traditional segmentation and recognized the need for more intelligent targeting.
To unlock the next level of growth, Karma and Luck implemented Mailability’s AI-powered intent scoring across their email program. By layering real-time behavioral signals and predictive scoring on top of their existing flows and lists.
Karma and Luck saw a major uplift in both engagement and revenue. Intent-based flows outperformed standard automations, reactivation flows revived cold leads, and AI scored campaigns drove significantly higher conversions.
Challenges & Solutions
Karma and Luck had a large segment of customers who hadn’t engaged in over 90 days. While these dormant shoppers represented a valuable opportunity, the team was hesitant to contact them for fear of damaging deliverability and hurting their sender reputation. As a result, this potential revenue source remained largely untouched.
Karma and Luck leveraged Mailability’s AI Revival Flow to intelligently target and re-engage dormant customers. The AI identified and warmed up shoppers who showed renewed intent, allowing the brand to safely reconnect without hurting deliverability. This strategy transformed a near-zero revenue segment into 14.5% of their total email marketing revenue.
Karma and Luck wanted to create a highly personalized experience by using quiz data to send tailored educational insights to each shopper. While they had the content ready, they struggled to connect the right message with the right person at the perfect time — limiting the impact of their efforts.
With Mailability, Karma and Luck identified exactly when each shopper was ready to engage. At that precise moment, Mailability delivered hyper-personalized, quiz-based content that resonated deeply. The result was a significant lift in email engagement and stronger connections with their audience.
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