Case Studies

Calypsa

How Calypsa 2X'd their email revenue during BFCM with Mailability.io

Activity on Site

+138%

Email Attributed Revenue

+71.5%

Email Sales Uplift

+67%

Revenue Generated

Calypsa.com is a leading eCommerce brand specializing in stylish, comfortable, and modest swimwear,empowering women of all shapes and sizes to feel confident and covered at the beach or pool.

Industry

E-commerce

email PLATFORM

Klaviyo

LOCATION

Global, USA, Australia

PRODUCT

intent scoring

AI LISTS

AI Flows

The Story at a glance

Background

Calypsa wanted to elevate its email marketing performance using cutting-edge AI-driven personalization. Despite a strong email marketing presence, Calypsa wanted to maximize its revenue potential by optimizing engagement and retention strategies.

Solution

Calypsa partnered with Mailability to integrate its intent-based scoring algorithm, designed to predict customer purchase behavior and optimize email marketing efforts.

Result

By implementing Mailability’s AI-driven approach, Calypsa achieved a significant boost in email marketing revenue and customer engagement. The partnership continues to drive ongoing optimization and success in their eCommerce growth strategy.

“Mailability has been great to work with, they genuinely care about our success. This Black Friday season, we doubled our email revenue compared to last year, with their robust segmentation technology.. ”

Name Here

Ecommerce Manager, Calypsa

Challenges & Solutions

Challenge

Avoiding unengaged audiences was key to protecting sender reputation

Ahead of BFCM, Calypsa aimed to boost activity among engaged shoppers to maximize revenue during the critical sales period. However, they were cautious about reaching out to unengaged subscribers, as this could harm their deliverability and impact the success of their high-stakes campaigns. They needed a precise way to activate shoppers who were most likely to respond without putting their email reputation at risk.

Solution

Warming up 33,000+ shoppers helped double their VIP list and BFCM revenue

Calypsa leveraged Mailability’s AI Revival Flow to identify and re-engage over 33,000 shoppers ahead of BFCM. The flow carefully warmed up these audiences, ensuring only truly re-engaged customers were added to their core segments. As a result, Calypsa doubled their VIP list and successfully doubled their revenue during BFCM, all while protecting their deliverability and sender reputation.

‍

Challenge

Missed Revenue from Underutilized AI Segments

Calypsa had access to rich customer data and segmentation tools within Klaviyo, but wasn’t leveraging AI to its full potential. As a result, many high-intent segments remained dormant, and revenue opportunities slipped through the cracks, especially during critical sales cycles like BFCM.

Solution

Intent-based segmentation drove dramatic gains in engagement

Mailability activated AI-powered segmentation using its intent scoring engine, transforming static lists into dynamic revenue drivers.

By automatically identifying and engaging the most promising customer segments, Calypsa launched smarter flows and campaigns that matched each user’s purchase likelihood. This resulted in a 138.7% uplift in flow revenue and significantly higher campaign efficiency.

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